And that’s exactly why advertisers win here. With superstar experts, binge-worthy renovations, and transformations that captivate millions, HGTV delivers a loyal, highly engaged audience that’s ready to act. Viewers don’t just watch HGTV—they trust it, relate to it, and get inspired to improve their own lives and homes. That means when your brand shows up on HGTV, it’s hitting consumers in the exact moment they’re motivated to dream, plan, and spend. If you want impact, influence, and immediate results, HGTV is the home for your advertising.
| Daypart | Time Period (EST) | Local (:30) | Local (:60) |
|---|---|---|---|
| Daytime | M-F 9a-3p | $500 | $1,000 |
| Fringe | M-F 3p-6p | $650 | $1,300 |
| Prime | M-Sun 6p-11p | $1,300 | $2,600 |
| Late | M-Sun 11p-2a | $1,250 | $125 |
| Weekend | Sat-Sun 7a-6p | $700 | $1,400 |
| Overnight | M-Sun 2a-6a | $150 | $300 |
I’ve been working with the team at Growth Collective for 5+ years now and it’s been great. They took the time to truly understand my business.
